Cocaïn: History & Culture

YOUR BRAIN AT THIS MOMENT IS COMPOSED OF BRIGADES OF TINY BOLIVIAN SOLDIERS. THEY ARE TIRED AND MUDDY FROM THEIR LONG MARCH THROUGH THE NIGHT. THERE ARE HOLES IN THEIR BOOTS AND THEY ARE HUNGRY. THEY NEED TO BE FED. THE NEED THE BOLIVIAN MARCHING POWDER.

— Jay McInerney, Bright Lights, Big City, 1984

Arthur Conan Doyle once described the influence of cocaine as “so transcendently stimulating and clarifying to the mind…” It is perhaps for this reason the drug remains just as enrapturing as it was upon its discovery in the mid-nineteenth century. The “magical elixir,” strangely, was once seen as a substance with incredible medicinal value. Indeed, even the famed Austrian neurologist Sigmund Freud sung the drugs praises as a miracle worker. Regardless of its various reputations, cocaine’s story remains captivating. This book attempts to cover the who, what, when, where, why, and hows of cocaine: its origin, its legacy, and why its history is so addictive. In the popular imagination, cocaine appeared sometime in the 1970s, seemingly out of nowhere, as the ne plus ultra party drug for the disco generation; shortly thereafter, its destructive effects became impossible to ignore. But in fact, cocaine’s history of addiction dates back to the nineteenth century, when it was legal and sold over the counter to treat ailments ranging from stomachaches to cramps to teething pain in babies.
For millennia before that, however, the unprocessed coca leaf had been essential to the development of indigenous South American cultures. How did the sacred plant of the Incas become the addictive white powder that held in its grip—and nearly destroyed—prominent figures like Sigmund Freud and Sir Arthur Conan Doyle, among countless others? And how did it get to wield the corrosive power depicted in films and television series such as Scarface and Narcos? This book tells that story. 

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• PAGE COUNT 184 pages
• NUMBER OF ILLUSTRATIONS Over 100
• RELEASED ON November 2018
• DIMENSIONS W 18.42 x L 27.94 x D 1.91 cm
• COVER MATERIALS Hardcover

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