Byredo

One of today’s most trendy luxury brands behind cult fragrances and home goods celebrates over 15 years of hit collaborations and innovative projects.

Founded in 2006 in Stockholm by Ben Gorham—a former basketball player turned self-taught perfumer—Byredo is one of today’s most popular global brands known for its fragrances, makeup, home goods, and accessories. With the desire to translate memories and emotions into unique experiences, Byredo is an innovative force in modern luxury.

This volume explores the brand’s heritage and identity through a dictionary format, with such entries as Art, Eyes, Paris, and Water. Readers discover iconic candles and fragrances, hit collaborations, and boundary-breaking campaigns. Photography by some of fashion’s luminaries—including Craig McDean, Paolo Roversi, and Inez & Vinoodh—illustrates Byredo’s singular universe. Candles take inspiration from Stockholm’s cold winter nights. Partnerships with the late fashion designer Virgil Abloh, a close collaborator who imagined candles, T-shirts, and bags; rapper Travis Scott, who developed a candle and perfume; and jewelry designer Charlotte Chesnais, who designed a line of unisex gems, demonstrate creative breadth. Chapters on diverse product offerings, from hiking boots to Italian-made leather goods, enliven the pages. Crafted with the same attention to detail and inventiveness as the brand’s products, this fascinating publication comes alive with 26 die-cuts interspersed throughout its 336 pages and a supple latex paper cover.

"It’s hard to believe that Ben Gorham founded Byredo fewer than two decades ago, in 2006. What began as a collection of highly sought-after fragrances created by the former basketball player has since expanded into a covetable range of home goods, makeup, and more. The brand achieved cult-favorite status seemingly overnight, ushering in a new era of modern luxury. Byredo, a dictionary-style volume, revisits the global brand’s most-loved products and collaborations with talents like Virgil Abloh and Travis Scott, weaving a rich tapestry of memories along the way. Featuring imagery by top fashion photographers, the inventive tome channels the sense of intimate luxury that’s become the brand’s personal signature." —V MAGAZINE 

• Publish Date: October 10, 2023
• Format: Hardcover
• Category: Design - Product
• Publisher: Rizzoli
• Trim Size: 7-5/7 x 10
• Pages: 336

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